Article: eSpoir Korean Cosmetics Brand Review
eSpoir Korean Cosmetics Brand Review
Taking its name from the French word that translates to ‘hope’, eSpoir has become synonymous with fun, effective, and joyful Korean cosmetics. The brand positions itself to believe in the ‘power of transformation’ through makeup, and there are a number of products (looking at you Be Glow cushion foundation and Real Up Cheek blush) that have only grown in demand as they’ve gone viral online. So, we put the products to the test. As an Australian official distributor, it’s in our best interest to try and test these products ourselves, so we know what we’re talking about when our customers are looking for quality, effective, and beautiful cosmetic products.
First things first, who is eSpoir?
eSpoir is a Korean cosmetic company, owned by the skincare company AmorePacific (who also own Sulwhasoo, Laneige, and Hera). First launched in 1999 as a fragrance brand, the business shifted towards cosmetics in 2010.
Despite having a larger parent company, eSpoir stands out as a K-beauty brand that stays true to their word. The brand has created a range of professional-grade makeup products that are both easy to use and a joy to experiment with. Staying ahead of the trends, the brand is best-known for lasting base products, as well as blushes, lipstick cream matte, and brow pencils. eSpoir also offer suncare products and a number of beauty tools alongside their core range of cosmetics.
Foundations/base makeup
As you may already know - eSpoir does base makeup very, very well. The brand’s Pro Tailor be Velvet cushion foundation continues to get millions of views on TikTok and Instagram, but they also have a cult-following across their range of foundation sticks and liquid foundation. What sets eSpoir apart from other K beauty brands for base products is that their foundations (whether part of the Pro Tailor or Be Glow range) offer light to medium coverage that is both buildable and light on the skin. There’s enough coverage to provide natural covering of blemishes, and the finish leaves the skin looking radiant and supple. The Be Glow range provides a glowy, dewy finish, where the Be Velvet products blend seamlessly and leave a soft, semi-matte finish.
Lip cosmetics
Where eSpoir’s foundation products are all about creating an even, smoothed out base - the brand’s fun and playful personality shines through across lip products. Within this range, we’ve got the Couture Lip Tint Glaze, Couture Lip Tint Blur Velvet, and the Nowear Lipstick Balming Glow. The Couture Lip Tint range is designed to offer a long-lasting lip tint in different formats, in eight statement colours, from ‘apple sorbet’, to ‘hushed cherry’, and ‘Brulee’. If you’re looking for something more subtle, eSpoir’s Nowear Glow Lip Balm offers a luxurious, glossy tinted lip balm across seven shades.
Eye makeup
The eye cosmetics range from eSpoir spans eye palettes, brow pencils, mascaras, and eyeshadow sticks. If you’ve seen another eSpoir review online, it has likely been about the Real Eye Palette - a range that now covers off eleven different palette variations. Each palette has been designed to contain either matte and glittery finishes at different pigments, allowing for all skill levels.
The colour variations in each palette have been carefully curated to create colour combinations that blend seamlessly together - meaning you can complete your entire look, with one palette.
For us, the Real Eye Palette All New #3 (Rosy BB) , is a cult-favourite - it has everything you need to create soft, glowy looks, as well as a smokey eye to go from day to night.
The beauty of the eSpoir palette range is that each palette includes pigments ideal for blushes and contouring too - making it easy to do your makeup on the go, or all from the same palette. Although, the brand does have a range of separate brushes that are popular in their own right - Real Up cheek, as well as Tone Pairing Cheek and Liquid Cheek have all racked up thousands of views and positive sentiments online, and it’s not hard to see why.
All in all, eSpoir is a crowd-favourite that is not going anywhere in the Korean beauty space. While we see some brands come and go with trends, it’s clear that eSpoir have created a brand that can continue to transform makeup routines, with their advanced product development and simple (yet effective) formulations. You can shop the entire eSpoir range at BONIIK in Australia - we’re an official distributor for the brand and are proud to be able to offer some of the best Korean beauty products on the market for our customers.
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