Our Beauty Story
Our company was established in 2005, as an official distributor of Korean beauty in Australia, back when there were very limited standalone beauty stores. We started as a single-brand store – The Face Shop, and eventually expanded our range of products with growing love of K-beauty from Australian customers. As time goes by, we saw an ever-changing market demand and with our dedication to constantly fulfill our customers’ needs and wants, we began looking into other K-beauty brands. Finally, we decided to establish our own retail brand to bring in Korea’s favourite and most sought-after brands to Australia. Thus, BONIIK – Beauty of Nature Inspired in Korea, was born.
Founded in 2016, BONIIK was established with the goal of delivering the best and most innovative Korean beauty, skincare and makeup in Australia. We are the most reliable source of K-Beauty products in Australia, we guarantee that all our products are 100% authentic and made in Korea.
We distribute popular Korean beauty brands such as Klairs, COSRX, Laneige, Some By Mi, Sulwhasoo, The Face Shop, I’M FROM, and many others to help you embark on a journey to achieve your skin goals. We focus on products that make your skin look and feel good, by ensuring that our products are free from potentially harmful chemicals, use skin-friendly formulations and also by testing the products ourselves.
We strongly believe that beautiful skin starts by using the right products to nourish your skin. We pride ourselves on seamless, unrivaled customer service we provide in giving personalized beauty consultations in-stores and online for all customers.
Our team members at BONIIK have undergone rigorous training in skincare, makeup and all other aspects of beauty. We do this to ensure that all customers receive the best service with customized, professional beauty consultation to find the most suitable products. We are committed to providing the best customer experience in all our physical and online stores.
All our products are guaranteed to be 100% AUTHENTIC, made in and directly imported from South Korea. We are the official distributor of our brands, sourced directly from manufacturers in Korea.
How We Curate
We source and test all our products ourselves! Our dedicated team carefully tests every single product you see in our stores, across various metrics including ingredients, texture, scent, packaging, user experience and results.
We highly value customer satisfaction and want all our customers enjoy our products, so if we don’t like what we experience, the items will never be in our stores.
Our BONIIK Flagship Store is strategically located in the heart of Sydney, NSW and everyone is welcome to come and start your journey of Korean Beauty. We have testers for all products for you to try for the best product experience, and personalized beauty consultation with our lovely beauty advisors to customize your skincare routine!
One Step to a Greener Future
At BONIIK, we strive to reduce waste and preserve our beautiful planet! While we cannot do much about individual product packaging, we have switched to honeycomb eco-friendly packaging instead of bubble wraps as a first step towards a happier, greener Earth. Our eco-friendly packaging is made with 100% recyclable materials and is Instagram-worthy to be featured on your feed, while still being able to protect your beloved Korean beauty products during transit!
Let's do our part in keeping our planet and environment clean and green by switching to eco-friendly packaging and recyclable materials!
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