SU:M37 (pronounced as "soom"), means "breath" in Korean. SUM:37 is a skincare brand that uses naturally fermented ingredients to revitalize your skin. They believe that nature offers the best solutions to care for various skin concerns. Under controlled mechanisms, the ingredients used are allowed to ferment for a year at an optimal temperature of 37 degrees Celsius, thereby enhancing the healing capabilities of the ingredients used without the need to add preservatives, artificial colouring or fragrances. As such, SU;M37's products are hypoallergenic and safe for most skin types.

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