This Year, Your Beauty Secret Was BONIIK: 2025 Wrapped

The trends on repeat, the products you couldn’t quit, and the routines that stuck.

If 2025 had a beauty recap, this would be it. From the trends you kept on repeat to the products you reached for again and again, this year was all about intentional routines, skin-first choices, and results that actually showed up. 

At BONIIK, we saw a clear shift toward thoughtful beauty — where every step had a purpose, every product earned its place, and glow came from consistency, not shortcuts. This is your 2025 beauty wrapped: the trends you loved, the staples you couldn’t quit, and the routines that defined your year — with a look at the moments that shaped BONIIK and what’s coming next.

Your Top Beauty Trends of 2025 (On Repeat)

The looks, formulas, and routines you couldn’t stop coming back to

Lip Tint Took the Lead

Lips defined the beauty conversation in 2025, especially as softly sculpted, perfectly balanced pouts became the look everyone wanted to recreate. Achieving that naturally enhanced pout, like the one made popular by Ariana Greenblatt, started with the right lip base and buildable colour. That is where the ROM&ND Sheer Tinted Stick came in. Its sheer formula made it easy to create a soft lip base, layer colour without heaviness, and perfect the kind of effortless pout that pulled an entire look together. In a year where lips did the heavy lifting, this product became a go-to for creating polished, wearable lip combos that made minimal makeup feel complete.

Tip: Pair with TIRTIR Mask Fit Red Cushion or TIRTIR Mask Fit All Cover Cushion for a

 flawless, skin-like base that lets your lip combo take centre stage. 

Fans love how this cushion foundation blurs imperfections, gives buildable coverage, and delivers a fresh finish that feels breathable and long-wearing — perfect for letting soft lips shine without heavy makeup weighing down your look.

At-Home Skin Treatments Took Over

In 2025, you skincare gurus and BONIIK beauties were all about getting more out of your routines. With busy schedules and limited time, you looked for ways to elevate your ‘’everything showers’’ into moments that actually delivered flawless skin. What used to be a quick reset became an opportunity for real skin care, all from the comfort of home.

Microneedling-inspired formulas, PDRN, and exosome technology fit perfectly into this shift. These advanced treatments made it easier to support skin renewal, hydration, and recovery without clinic appointments or downtime. They became go-to additions for routines that needed to work harder while still feeling effortless.

Key Products You Reached For

VT COSMETICS Reedle Shot 100

ANUA PDRN Hyaluronic Acid 100 Moisture Cream

MEDICUBE Exosome Shot Serum 7500

Barrier Repair Became the Beauty Priority

Snail mucin and centella became skincare essentials as barrier care took priority. Loved for their calming, hydrating properties, these ingredients supported skin recovery without overwhelming routines. It was less about fixing skin overnight and more about keeping it balanced, comfortable, and resilient.

Two products led the way. COSRX Advanced Snail 92 All In One Cream delivered lasting hydration and a smoother skin feel, while SKIN1004 Madagascar Centella Ampoule became a go-to for soothing stressed skin and supporting the barrier. Together, they proved that strong skin starts with simple, consistent care.

The Glow You Didn’t Have to Scrub For

Harsh scrubs were a big no in 2025. Chemical exfoliants took over, delivering smoother skin and that coveted glass skin glow without the irritation. Gentle, swipe-on formulas became the smarter choice, working with the skin barrier rather than against it. MEDICUBE Zero Pore Pad quickly became a routine favourite, used every other day to refine texture, care for pores, and keep skin looking clear, polished, and glow-ready.

Your Top Beauty Secret, Revealed

Cue the drum roll. After a year of trying, testing, and trending, one product quietly became that girl. Your most loved, most repurchased, and highest-rated beauty secret of 2025 was the BIODANCE Bio-Collagen Real Deep Mask Bundle (4 pcs).

This mask earned its cult status for delivering exactly what it promised. Deep hydration, a plump, refreshed glow, and skin that looked like it had eight hours of sleep even when you didn’t. Proof that when skincare works, you don’t overthink it. You just keep it stocked.

Did a year of great beauty even happen if at least one of these products wasn’t in your routine? Probably not. 

These were the most used, most loved, and most talked-about favourites of 2025 for a reason. They showed up in everyday routines, delivered real results, and quietly became non-negotiables.

If this is how good 2025 beauty got, 2026 is going to be hard to top and we can’t wait!

As always, BONIIK will be right there with you, curating what’s next, spotlighting what matters, and keeping your glow on repeat.

Here’s to what you loved, what worked, and what’s coming next.