BEAUTY OF JOSEON: A Legacy from a Korean Dynastic Kingdom

Written in the Korean scriptures dating back to the 1800 is the unrivaled beauty secret of the Joseon Dynasty. It is surprising how a 200 year old book entitled ‘Gyuhap Chonseo’ written by Yi Bingheogak, a female scholar, could contain ancient beauty remedies and the most effective use of Korea’s finest traditional herbal ingredients to improve overall skin health.

BEAUTY OF JOSEON is a Korean beauty brand in Australia that has reinterpreted ancient beauty secrets, and combined them with modern scientific developments and processing to bring about the best Korean herbal and natural skincare products. This herbal-based Korean skincare brand focuses on the use of natural ingredients with minimal additives like artificial colouring, fragrances and other unnecessary ingredients. In doing so, it is able to reflect the wisdom from people of the Joseon Dynasty, who regarded the creation of clear, healthy and youthful skin to be of greater importance than to cover it up with makeup. With these unchanging principles in mind, BEAUTY OF JOSEON was born, incorporating various Hanbang ingredients in every skincare product.

You may be wondering, why use herbal ingredients? Good question! During the Joseon Dynasty, improving the inner beauty of your skin by nourishing it with Korean natural herbal ingredients was preferable instead focusing too much on outer beauty and flashy adornment. BEAUTY OF JOSEON is inspired by the use of rice water or grain powders as facial cleansers, or the application of honey, cucumber, various plants and fruits as masks to keep the skin healthy. By using functional natural ingredients and modern ingredients, BEAUTY OF JOSEON Australia aims to help its consumers achieve healthier, brighter skin naturally!

What are Hanbang Ingredients?

‘Hanbang’ means Korean traditional medicines. These herbal medicines are used to balance the body and mind, to bring calmness and health to the body. When applied topically in skincare, they are able to bring about miraculous skin transformation that you have never seen before! Today, Hanbang ingredients have become some of the trendiest Korean skincare ingredients loaded with hefty amounts of antioxidants, moisture, hydration and vitamins to nourish your skin for that Korean glass skin look. When used together as part of your daily Korean skincare routines or when doing the 10 step Korean beauty routine, your skin will feel visibly smoother, radiant and supple.

Let’s have a look at some of the best Korean beauty ingredients that BEAUTY OF JOSEON has to offer and how to incorporate them into your Korean skincare routines.

Ginseng

Ginseng is a popular Korean skincare ingredient that was hailed as ‘the plant of God’ with its powerful anti aging and deeply nourishing properties to give your skin eternal youth. With an abundance of Saponin that prevents and improves the appearance of wrinkles, fine lines and uneven skin tone, it works by boosting skin elasticity and resilience. In addition, by increasing the skin’s moisture retention abilities, it can help give a smoother, firmer and lifted appearance over consistent usage.

BEAUTY OF JOSEON Ginseng Essence Water is a hydrating, revitalizing Korean toner made with 80% ginseng root water, niacinamide and adenosine. The combination of these ingredients will deliver deep hydration and nourishment to strengthen skin barrier, while brightening dull complexion and giving the skin a firmer appearance effortlessly.

Combine this Korean toner with BEAUTY OF JOSEON Repair Serum: Ginseng and Snail Mucin, which is a highly concentrated Korean facial serum enriched with ginseng root water, snail mucin and hyaluronic acid for visibly smoother skin with a dewy, supple finish! Perfect for those with dry or mature skin to help repair damaged skin while maintaining its overall health and elasticity.

Green Plum

Known to be a brightening and whitening ingredient rich in Alpha Hydroxy Acids and antioxidants to boost skin regeneration and brighten dull complexion. By adding natural AHA skincare into your Korean skincare routines, it can help increase cell regeneration, rejuvenate and brighten skin for a youthful, fresh and dewy looking finish. Also, did you know that exfoliating your skin can boost the absorption of other skincare products?

BEAUTY OF JOSEON Apricot Blossom Peeling Gel is a gentle facial exfoliator made with apricot and green plum. The AHA skincare content of this facial scrub works by gently peeling away dead skin cells, impurities as well as maintain adequate moisture balance. With its soft, gommage-type exfoliator, this peeling gel can be use on all skin types including dry skin!

Rice

Rice, a staple food in numerous countries across the globe and is also one of the best brightening Korean skincare ingredient you can find! Rice has been used for centuries in Korean beauty to help rejuvenate and brighten dull, tired-looking complexion. BEAUTY OF JOSEON Glow Deep Serum: Rice and Arbutin is a nourishing, brightening Korean facial serum that helps improve the appearance of dull complexion, pigmentation and dark spots. When we combine rice and arbutin together, they work hand in hand to suppress the formation of melanin present in the skin to bring out your skin’s natural glow and radiance effortlessly.

Don't forget to protect your skin before having fun in the sun! BEAUTY OF JOSEON Relief Sun: Rice + Probiotics is a calming and illuminating sunscreen that spreads evenly onto the skin without leaving sticky residue. Enriched with 30% rice extract, probiotics complex and vitamins, it can be used as a final step of your daily skincare routine. Thanks to its non-greasy texture that does not leave white cast, you can easily layer this underneath your makeup too!

 

Want to incorporate rice into your beauty routine in more ways? You'll fall head over heels with BEAUTY OF JOSEON Radiance Cleansing Balm! This soft, buttery cleansing balm transform into a smooth milky-texture when it comes in contact with your skin to gently melt away makeup. With nutrient-rich rice water and fermented grains, this balm makeup remover is made vegan-friendly formula which is suitable for all skin types.

 

Propolis

Propolis is a beauty staple that has been used since ancient times to relieve inflammation, speed up skin healing process as well as fight infection to maintain healthy and vibrant complexion. The use of propolis is also known to help improve the appearance of scars, uneven skin texture caused by acne and blemishes. At the same time, it prevents breakouts by eliminating bacteria for clearer, smoother skin.

Say no more to troubled skin! BEAUTY OF JOSEON Glow Serum: Propolis and Niacinamide couples the healing and antibacterial properties of propolis together with brightening effects from niacinamide. Together, they repair damaged skin, soften rough skin and form a protective layer to boost skin resilience, thereby reducing breakouts and acne.

Other Notable Hanbang Ingredients

Your skincare isn’t complete without the incorporation of other Korean beauty Hanbang ingredients found in these BEAUTY OF JOSEON products!

Love a great Korean sheet mask? BEAUTY OF JOSEON Centella Asiatica Calming Mask is about to be your go-to mask sheet! Made using clean, green and skin-friendly ingredients that includes the skincare powerhouse Centella asiatica, it delivers deep, lasting calming effects to your skin. Simply apply it onto your face, and no matter how angry your skin is, this mask sheet is sure to be able to deliver the calming effects it needs.

 

Let your skin rest and calm down with BEAUTY OF JOSEON Calming Serum: Green Tea and Panthenol. Enriched with high concentration of green tea leaf water, mugwort and cica, this hydrating facial serum quickly calms red, irritated and sensitive skin by boosting your skin immunity and resilience against external environmental stressors. Apart from that, the smooth, calming finish makes it perfect to use at any time of the day.

Now that you’ve seen all the Korean facial serums from the brand, it’s time to take your pick!

 

Last but not least, the Korean skincare product Australia that BEAUTY OF JOSEON is known for – Dynasty Cream! BEAUTY OF JOSEON Dynasty Cream comprises of a blend of rice bran water, ginseng root water as well as other ingredients like hyaluronic acid, honey, and ceramides. With its firm and dense texture that wraps around the skin, this ultra moisturising Korean facial cream enhances skin barrier, elasticity and smoothes out uneven skin texture for brighter, illuminated and glowing complexion. You can use this together with any BEAUTY OF JOSEON Australia facial serum, as a final step of your Korean skincare routines.

BEAUTY OF JOSEON is definitely a must have in your skincare vault especially if you are a lover of all things natural and cruelty-free! Nourish your skin from inside, the Joseon way and feel the difference for yourself.