According to a report by Allied Market Research, the K-beauty products market is expected to reach a staggering AUD$28 million by 2026! Korean beauty is mainly centered around improving your overall skin health, hydration levels and dewy, smooth textured skin instead of concealing imperfections with the use of makeup. As a result, this tendency has fueled the inclination towards incorporating natural, scientifically proven and innovative ingredients that deliver quick and visible results. Korean beauty itself is an ever-changing trend, with constant changes in terms of must-have brands, styles and ingredients.
Get a start of 2021 with the biggest and latest Korean beauty trends from our industry experts! Tish Weinstock from Vogue Australia has written an article, The 12 Korean Beauty Trends to Try in 2021, According to the Experts. From incorporating game changing ingredients like propolis, mugwort, centella asiatica, traditional herbs to snail mucin; adopting ‘clean beauty’ products free from artificial ingredients and harmful additives which will benefit all skin types; or even flexibly tweaking your skincare routine for days when you are strapped for time but don’t want to compromise your skincare routine!