The Top 5 K-Beauty Trends for 2025

K-Beauty 2025: Next Level Glow-Up

The world of K-Beauty is constantly evolving, and 2025 promises to be a year of exciting new discoveries. BONIIK brings you the top 5 trends that will play the main role in K-Beauty 2025. Follow through and get ready to experience the next level of K-Beauty magic.

 

1: #PDRN

Have you heard of PDRN? This ingredient, derived from salmon DNA, surged in popularity towards the end of 2024 and is set to play a big role in 2025.

What does it do? 

Primarily sourced from salmon roe and wild ginseng, PDRN boasts impressive benefits:

✔️ Boosts collagen production

✔️ Maximizes skin regeneration

✔️ Improves sagging and fine lines

✔️ Enhances skin resistance

✔️ Reduces inflammation

✔️ Strengthens the skin barrier

Try this!

• VT COSMETICS PDRN Essence 100

• MEDICUBE PDRN Pink Peptide Serum

• VT COSMETICS PDRN Hydrogel Mask

 

2: #GlassSkin2.0

Remember the Glass Skin trend that dominated 2024? It was all about achieving that coveted dewy, high-shine look, almost to the point of appearing wet. While the emphasis on radiance remains, 2025 sees a subtle evolution toward a more refined and natural aesthetic.

This year, the focus shifts from extreme dewiness to a healthy, luminous glow. The goal is to create skin that not only looks radiant but also feels incredibly smooth and refined, with a focus on blurring imperfections and minimizing the appearance of pores.

How to?

✔️ Texture Refinement:

VT Cosmetics Reedle Shots: Improve skin texture, enhance skin density, and calm troubled areas.

✔️ Strategic Highlighting:

ESPOIR Be Glow Stick Radiant: Accentuate high points (brow bone, inner corners of eyes, cupid's bow) for a subtle, natural lift.

✔️ Cream Blushes:

3CE Sheer Liquid Blusher:  Create a natural flush of color with a dewy finish.

✔️ Lightweight Foundation:

ESPOIR Pro Tailor Be Glow Cushion New Class: Lightweight, silky texture for a second-skin finish that allows your skin to shine through.

 

3: #CherryGirlAesthetics

This trend focuses on a playful and youthful make up that emphases a soft, flushed look.

Get the Look!

✔️Soft, Flushed Cheeks: This is the cornerstone of the "Cherry Girl" look. Think soft, diffused blushes in peachy pink, rose, or berry tones. Cream blushes are particularly popular for achieving a natural, flushed look.  

✔️Glossy Lips: Hydrated, juicy lips are key. Clear glosses, tinted lip oils, and berry-colored lip stains are all popular choices. The goal is to create a plump, kissable look.

✔️Minimal Eye Makeup: The focus is on enhancing natural beauty, so eye makeup is typically kept minimal. Soft eyeliner, a coat of mascara, and perhaps a touch of shimmer on the lids are all that's needed.

Products mentioned:

ESPOIR Tone Pairing Liquid Blush, ESPOIR Nomudging Mascara Waterproof XP, TIRTIR My Glow Lip Oil, ESPOIR Real Eye Dual Stick

4: #15-StepScalpCare

Remember the 7-Step Korean Skincare Routine that revolutionized our beauty regimens a few years ago? Now, prepare to embrace a new level of care with the emerging 15-Step Scalp and Hair Care Routine. While the number might seem daunting, the core idea is a welcoming shift: moving beyond simply washing and conditioning to a comprehensive care regimen that prioritizes scalp health.

Just as healthy skin relies on a multi-step approach, this new trend recognizes that a healthy scalp is the foundation for truly vibrant hair. By nurturing the scalp, we create the optimal environment for hair follicles to thrive, leading to stronger, more lustrous locks.

The Benefits:

✔️Improved Scalp Health: Exfoliation, targeted treatments, and deep cleansing help control dandruff and other irritations.

Try: AROMATICA Rosemary Scalp Scrub

✔️Increased Hair Volume and Shine: Deep conditioning and hair masks improve hydration, reducing frizz and enhancing shine.

Try: RYO Damage Care & Nourishing Treatment

✔️Improved Hair Elasticity: Combat split ends, dryness, and tangles for silky, glossy hair.

Try: MISE EN SCENE Perfect Serum

 

5: #FermentedIngredients

While fermented ingredients were prominent in 2024, 2025 will see more complex formulations combining multiple fermented ingredients for synergistic effects.

Try:

✔️BEAUTY OF JOSEON Ground Rice and Honey Glow Mask

Ground Rice and Honey works together to plump and smoothen the skin improving skin elasticity. The ingredients also effectively absorb sebum and purify pores whilst delivering moisture.

✔️BEAUTY OF JOSEON Revive Serum Ginseng + Snail Mucin

Ginseng and Snail Mucin work together to improve cell repair and turnover to maintain a youthful and smooth skin complexion. It also can help brighten dull complexion and boost skin elasticity to prevent premature aging signs.

Or you could also DIY your own multiple fermented ingredients skincare routine!

Try the MIXSOON Soy Milk Pad and the MIXSOON Bean Essence. Together it helps leave your skin complexion in a glowing and dewy texture whilst restoring skin elasticity and moisture.