I'M FROM Rice range is formulated with Yeoju rice extract from South Korea. The rice is grown in a region known for producing top quality rice in the world, making it a popular natural skincare ingredient. Rice is known for its abilities to brighten complexion, maintain and improve skin elasticity, as well as even out skin tone for luminous complexion. It also has a skin softening and smooth texture that leaves a layer of moisture for supple, dewy and fresh-looking complexion.

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- FROM OUR BLOG -

Shhh... We have a Secret Ingredient to Cure Your Skin Concerns - I'M FROM

Listen up beauty addicts, a new Korean beauty secret ingredient to cure your skin ailments is here! And yes, there is an entire line from I'M FROM so get excited! Harry Potter fans, pull your wands out! And be prepared to 'apparate' back to Herbology class.

Mugwort, otherise known as Artemisia Vulgaris, is a root-based plant that has been used in traditional herbal medicine for centuries in many Asian countries to relieve menstrual cramps, improve blood circulation, and as a liver tonic. In skin care, Mugwort is hailed as one of the best K-beauty ingredient for sensitive skin. Mugwort is widely known for its anti bacterial, anti fungal and anti-inflammatory features, making it ideal for all skin types.

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