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When you combine modern science and technology with centuries-old Korean herbal medicine knowledge from Asian wisdom, you get SULWHASOO, a holistic beauty brand centered on the philosophy of harmony and balance between our bodies and nature. SULWHASOO is a brand under Amorepacific, Korea’s leading beauty brand known for its unique and innovative brands and at the forefront of skincare research to serve customers with various skincare needs. Established in 1966, SULWHASOO combines in-depth research, technology and knowledge of Asian traditional medicine that has been passed down from one generation to the next to create outstanding skincare products with clinically proven results and superior ingredients. With a promise of delivering skincare using only high quality ingredients and processing methods, it is no surprise that SULWHASOO continues to grow in popularity and favourability among customers across the globe.
As of 2015, SULWHASOO successfully made Korea’s first trillion KRW in beauty brand annual sales. Today, SULWHASOO is an unrivaled, highly sought-after global beauty brand that captures the exclusivity of oriental medicine with locations worldwide.
SULWHASOO has three distinct product lines – Essential, Snowise Brightening and Time Treasure, designed to suit different age groups and solve various skin concerns. Find out below which SULWHASOO range is the best for your skin. Stay until the end to see SULWHASOO’s global bestseller product that is sold every 10 seconds!
The brand's best selling line with the highest repurchasing rate in Korea. SULWHASOO Essential line is no stranger to us, those distinctively shaped white bottles with amber caps that we often see or even come to mind when we hear the brand’s name. Like its name, this skincare line is set to be the one you would want to have to start your anti-aging skincare routine.
SULWHASOO Essential line’s main ingredients include a unique blend of Korean traditional herbs such as Red Ginseng Saponin, Matrimony Vine, Purslane, flower extracts and honey to visibly refine skin texture, deliver deep moisture, strengthen skin barrier and firm the skin to improve skin contour from deep within. The essential line is suitable for those looking to start anti-aging care with a skincare line that is not too rich or too lightweight. Its smooth texture wraps around the skin well to lock in moisture, leaving the skin looking supple and smooth. The result is an overall improvement in the appearance of premature aging signs, firmer and youthful-looking skin.
Our best selling SULWHASOO Essential Balancing Water EX is a nourishing and deeply hydrating toner that soothes the skin with a delicate layer of moisture. This balancing water has been ranked first in the toner and emulsion category 4 years in a row! What a great toner to start your skincare routine with! SULWHASOO Essential comes in a complete step by step skincare routine from start to finish, so you can easily incorporate it at any step of your day to day routine.
Noticing spots and marks that were not there previously when you look into the mirror? Although these pigmentation marks occur naturally as part of the skin’s ageing process, it does not mean that we cannot prevent or minimize its appearance.
Banish pigmentation, age spots and dull skin tone with SULWHASOO Snowise Brightening line. Formulated with white ginseng saponin, white cloud grass, green tea extracts and mulberry root extract, known for their powerful antioxidant and brightening effects. The Snowise Brightening line helps brighten and whiten complexion by inhibiting melanin production, remove dead skin cells, deliver deep moisture and leave you with rejuvenated, flawless complexion.
White Ginseng Saponin is a powerful brightening ingredient that gives your skin a natural, radiant glow. This ingredient absorbs well into every layer of the skin, leaving a smooth and supple texture while it works its magic to retain moisture, even out skin tone and texture. You can easily incorporate this at any stage of your skincare routine thanks to its selection of products from cleanser, toner, serum to mask pack and BB cream! We highly recommend Snowise Brightening line to those looking for potent, effective brightening and whitening skincare that also delivers anti aging care and deep moisture.
If only we could turn back the clock on aging skin, we would definitely do so and then hit ‘pause’ to stop our skin from aging. But did you know that slow aging and preserving your skin’s youth is for you to decide?
SULWHASOO Time Treasure Renovating is the ultimate premium anti-aging skincare range. Its star ingredient, red pine, has been hailed as a symbol of vitality for centuries because of its unique capabilities of being able to flourish even on deserted land! As the skin begins to age, it naturally loses its vitality, strength and self-restoration abilities. This eventually leads to sagging, wrinkles, pigmentation and other aging signs.
Using advanced technology and decades of deep analysis, SULWHASOO is able to extract the stems and sap of red pine which has been clinically proven to reduce aged cells significantly by 55%! How amazing is that? The way it works is that the extracted essence, known as DAA (De-Aging Active) improves and repairs skin barrier, improve dull complexion, at the same time it lifts and firms the skin for a rejuvenated complexion. Apart from red pine, this line also contains pine mushroom extracts, Korean wild ginseng and other traditional herbs to maximize the anti-aging benefits and improve overall health of the skin.
SULWHASOO Time Treasure Renovating line is highly recommended to those looking to nourish, restore, maintain their skin. It has a rich texture that absorbs into the skin easily and forms a protective layer to deeply moisturize and effectively deliver nutrients to aging of the skin. Packed with antioxidant compounds, it also stimulates skin cell regeneration, reduces the appearance of aging spots, wrinkles and helps reveal a more youthful-looking complexion.
And now, probably the product you have been waiting for us to mention… *drumrolls please*
SULWHASOO First Care Activating Serum – SULWHASOO’s signature product, ranked first in the anti-aging and serum category for 7 years in a row and has been an all-time favourite with over 400,000 customers who have purchased at least 10 bottles since its launch in 1997. What makes the First Care Activating Serum so special is its potent JAUM Activator, SULWHASOO’s patented technology that enhances the skin’s regenerating abilities, maximize the absorption of product and proven to effectively improve the skin’s firmness and elasticity. In 2019, a survey was conducted to determine the benefits felt by female consumers who have used the product. Almost all of those surveyed noticed significant improvements in their skin condition, firmness, elasticity, texture and overall skin health!
It is now your turn to give SULWHASOO products a try if you haven’t already! Feel the benefits and the significant difference it makes for your skin, we are certain that once you fall in love with SULWHASOO, you will find that it has earned its permanent place in your skincare collection.