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New to Korean beauty? Or maybe you are a long-term devotee of all things K-beauty? Oh well, regardless of that we have really exciting tea to spill with you today! The wait is finally over my beauty lovers, because PURITO has just landed at BONIIK, and we couldn’t be more excited! PURITO is a skin-friendly, safe and all-natural skincare brand made with ingredients derived from nature. PURITO’s name is derived from the English word ‘Purify’ and the Korean word ‘Soil’ to represent its dedication to deliver eco-friendly, transparent and highly efficacious products to all its consumers.
Founded in 2014, PURITO has since grown in terms of popularity and have established social media presence especially among younger K-beauty lovers. What sets PURITO apart from conventional beauty brands is that they are highly focused on what is put inside each bottle of their skincare products. PURITO invests on continuous research, innovation and development of their products to make sure that they relentlessly produce truly safe, natural and honest skincare that can be enjoyed by everyone across different age groups, targeting various skin concerns one product at a time. They are well on their way to make our planet greener by using environmentally friendly, recyclable packaging whenever possible.
Now, who else can’t wait to explore PURITO’s product range?
The safe green light has been flicked on by PURITO Centella Green Level Calming Toner, a hydrating and soothing toner with refreshing formula that keeps the skin calm while eliminating inflammation. Don’t be surprised by its slightly viscous, almost jelly-like formulation (probably the complete opposite to what you were expecting!), this toner is packed with 10% centella asiatica extract and hyaluronic acid which, when combined, delivers powerful calming and hydrating effects to repair, strengthen skin barrier and at the same time minimize the appearance of large pores. A unique point about this toner is that its centella asiatica content is derived by first boiling centella asiatica leaves and extracting its highly concentrated essence to be added into the toner, instead of just using centella leaf water. Also, it uses Environmental Working Group Certified ingredients which are safe to use for all skin types, including sensitive, delicate and troubled skin.
Didn’t think your skin can also enjoy a round of buffet didn’t you? Well, this is somewhat similar to a buffet that you would expect at a restaurant where you are free to devour numerous ingredients and dishes all at once (yum!). We are looking at an all-in-one serum with high concentrations of antioxidants that will supercharge your skin! PURITO Centela Green Level Buffet Serum is a lightweight, nutrient-dense serum made with 49% centella asiatica extract, peptides, niacinamide and panthenol as its ‘star’ ingredients. Together, the synergistic effect of these ingredients help keep the skin soothed, repair damaged skin barrier by stimulating skincare turnover. Its niacinamide content helps illuminate dull, tired-looking complexion to give your skin a lively, fresh and plump finish.
The main reason why it is called a buffet serum is because Centella Green Level Buffet Serum allows your skin to take in and feel numerous benefits all at once, just like a buffet! And the best part is, you only need one product. Winning or WINNING 😏? The buffet serum can be used for all skin types, especially sensitive, troubled and blemished skin. With no harmful additives, this serum is safe and healthy for both your skin and the environment too!
Anyone else here has received a moisturizer as a present and got super excited about it? You can tell us, we won’t judge!
This moisturizer is one that you will probably get excited about the moment it lands on your hands – PURITO Centella Green Level Recovery Cream! This silky-smooth, hydrating and lightweight toner is made with 50% centella asiatica water, niacinamide and shea butter extract to ensure that your skin remains soothed, comfortable and moisturized from inside out. It works by repairing damaged skin barrier, improving the appearance of fine lines and at the same time eases uncomfortable inflammation. Apart from balancing your skin’s moisture levels, this cream is also leaves your skin looking lively, luminous and supple without greasiness. Perfect for all seasons, even in summer or warmer environments!
If you are a makeup wearer, this moisturizer is for you too! Its non-sticky formula sits well underneath makeup to prevent it from flaking or looking dry at the end of the day. Just spread an even layer before your base or foundation for longer lasting hydration and comfort.
Before you have fun in the sun or go out for your favourite outdoor activity (even if it is just taking a short stroll), don’t forget to save your skin with sun protection! Sun protection is one of the most important steps you can take to ensure that your skin is well protected from harmful UV rays. Whether you are a makeup lover who detests white cast on sunscreens, someone who is never a fan of fragrances, or a skincare aficionado who gets appalled by the mere sight of sticky or greasy products, PURITO has got you covered!
Introducing PURITO Centella Green Level Safe Sun, and its unscented sibling - PURITO Centella Green Level Unscented Sun. These sunscreens are formulated with mild, safe, skin-friendly ingredients that do not irritate your eyes and skin, making them excellent for daily use. With centella asiatica extract and hyaluronic acid, they help keep the skin calm and well-hydrated for long-lasting comfort. Its broad spectrum protection effectively blocks and filters out harmful UV rays that can cause sun burns, irritation and premature aging of the skin. Both PURITO Centella Level Safe Sun and Centella Green Level Unscented Sun penetrate well into the skin to give it a smooth, radiant finish, without leaving white cast or sticky residue behind, which makes them ideal to apply underneath makeup.
Despite being a relatively new brand, only established in 2014, PURITO has won the hearts of many skincare lovers across the globe. Its gentle, safe and skin-friendly formula that works wonders in resolving various skin concerns has led to its success! We certainly can’t wait to see more of what this brand has to offer and of course, trying new product lines! Shop and explore PURITO’s products today by clicking the button below.