PURITO Brand Review: Honest, Pure and Effective Skincare Solutions

New to Korean beauty? Or maybe you are a long-term devotee of all things K-beauty? Well regardless, we know you are ready to step into the world of PURITO - where your K-beauty skincare journey towards naturally healthier, energized and illuminated skin begins! PURITO is a skin-friendly, safe and all-natural skincare brand made with ingredients derived from nature. Its brand name is derived from the English word ‘Purify’ and the Korean word ‘Soil’ to represent its dedication to deliver eco-friendly, transparent and highly efficacious products to all its consumers.

Founded in 2014, PURITO has since grown in terms of popularity and has established social media presence especially among younger K-beauty lovers. What sets PURITO apart from conventional beauty brands is that they are highly focused on what is put inside each bottle of their skincare products. From soothing Centella asiatica that has been used for centuries to speed up skin regeneration and repair while delivering calming effects, to mineral-rich deep sea water and ceramides that boosts skin elasticity and resilience to keep it looking young and fresh, each product is packed with numerous skin-loving ingredients and nutrients sourced from nature.

PURITO invests on continuous research, innovation and development of their products to make sure that they relentlessly produce truly safe, natural and honest skincare that can be enjoyed by everyone across different age groups, targeting various skin concerns one product at a time. They are well on their way to make our planet greener by using environmentally friendly, recyclable packaging whenever possible.

Now, who else can’t wait to explore PURITO’s most popular products?

Wonder Releaf Centella Line

Now you’ve definitely heard of Centella asiatica, a superstar ingredient that has taken the beauty world by storm. Widely known for its potent soothing and calming properties that alleviate redness, irritation, sensitivity (you name it) in an instant, PURITO has taken this hero ingredient and added it to its Centella Wonder Releaf skincare line.

The Centella asiatica used in this line is unique in the sense that it thrives in all 4 seasons. By enduring the cold winter in Korea, the plant’s active compounds are increased which enhances its soothing effects when applied onto the skin. Additionally, using advanced science to extract it at low temperatures, PURITO is able to maximise the preservation of active ingredients to ensure that your skin can enjoy the full benefits of its calming powers!

We have to say that the safe green light has been flicked on by PURITO Wonder Releaf Centella skincare line, which has a refreshing, lightweight formula that will quickly calm your skin and reduce redness. Perfect for both day and night time use, this beauty lineup delivers powerful calming and hydrating effects to repair, strengthen skin barrier and at the same time minimize the appearance of large pores. The line includes PURITO Wonder Releaf Centella Toner, PURITO Wonder Releaf Centella Serum, PURITO Wonder Releaf Centella Eye Cream, PURITO Wonder Releaf Centella Cream.

Wonder Releaf Centella Unscented Line

To some, fragrances are considered icing on the cake when it comes to skincare products. Others may debate that it is one of the beauty industry’s greatest pleasures which adds a different sensory experience to your daily skincare and self-care routine. Both variants come with their own pros and cons, and the most notable benefit of using unscented products is that it minimises the risk of allergies and in some cases your nose may not just be a fan of the smell (don’t worry, we won’t hold it against you). That is not to say though that PURITO’s unscented variant smells like nothing, as the natural ingredients like Centella asiatica have a naturally calming, herbal smell that will not irritate your skin.

PURITO Wonder Releaf Centella Unscented skincare line is pretty much what it sounds like - the same powerful formula as its OG sibling, but without any addition of essential oils or fragrances which makes it perfect for beauty lovers with delicate, sensitive skin that is prone to irritation or redness.This skin soothing holy grail lineup is made with the same type of Centella asiatica as the original formulation, which provides a rapidly soothing sensation to reduce redness almost instantly. It also has hypoallergenic and dermatologically-tested formula which is safe to use on all skin types.

Can I use PURITO Wonder Releaf Centella everyday? Yes you can! In fact, using the entire skincare line during the day and at night will give maximum results. The unscented centella line comes with PURITO Wonder Releaf Centella Toner Unscented, PURITO Wonder Releaf Centella Serum Unscented, PURITO Wonder Releaf Centella Eye Cream Unscented, PURITO Wonder Releaf Centella Cream Unscented.

Other PURITO Products

PURITO does not only create amazing Centella asiatica products, they have other product such as facial cleansers, moisturisers, sun care and even BB creams that use a blend of natural ingredients. A few honourable mentions include PURITO Cica Clearing BB Cream which is a blemish balm that doubles as a skincare and makeup product to help cover up blemishes, redness and leaves your skin with a fresh, semi-matte and flawless finish. The fast absorbing and non-greasy finish does not turn ashy or grey, making it easy to incorporate into your makeup routine especially on days when you prefer to have lighter makeup on.

A good skincare routine always has a great moisturiser to lock in all the nutrients and hydration into the skin, which is why PURITO Dermide Relief Barrier Moisturiser is a go-to for those with dry, sensitive skin. Made with Ceramides, this creamy and silky smooth moisturiser works by rebuilding and repairing damaged skin barrier, enhances elasticity by smoothing out fine lines while giving a plumping finish.

Despite being a relatively new brand, only established in 2014, PURITO has won the hearts of many skincare lovers across the globe. Its gentle, safe and skin-friendly formula that works wonders in resolving various skin concerns has led to its success! We certainly can’t wait to see more of what this brand has to offer and of course, trying new product lines! Shop and explore PURITO’s products today by clicking the button below.

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